Website Goals
Goals are important, but how does that affect your website design? When we design a website we like to think about what are the top three things that we know the person viewing the site will want to go and what are the top three things that the website’s company wants to accomplish. These are normally very different things. Having more than three main areas to look at can be confusing and the browser will not know where they are suppose to look first. People getting lost is not good for business. They need to be able to find what they need in an efficient way. This will ensure they come back time and time again.
Company Goals can include:
- Making revenue
- Promotion of the company
- Getting information to the customer about products or services
Consumer Goals can include:
- Finding a product or service
- Killing time and browsing anything
- Finding information about a product or service
Obviously there are many other goals out there and it is up to you to decide what they are for your company and your consumers. Make sure that when you create your website that the eye goes to the three most important areas of the website.
What are the three most important areas?
- Your logo with your company name
- Your navigation
- A place where they buy the product or service